First, let's be clear
What we actually mean by "Small Giant."
Being a Small Giant isn't about staying small. Plenty of Small Giants grow — some grow a lot. The difference is how they grow: on purpose, on their own terms, without trading away the things that made them worth building in the first place.
"Growth is important. But it's not everything." — Bo Burlingham, author of Small Giants
A Small Giant chooses intentional growth over growth for its own sake. It protects its culture, its values, and its relationships as it scales — and ends up with something most companies never achieve: a business that's great to own, great to work for, and genuinely great at what it does.
This scorecard measures how close your company is to that, today.
Six dimensions separate a Small Giant from an ordinary company.
Your score breaks down across all six — so you know exactly where you're strong and where you're drifting.
INTENTIONAL GROWTH
Are you choosing how you grow?
Or just taking whatever's offered, at whatever pace the market sets?
PUPROSE & VALUES
Does the spark still drive decisions?
The reason you started — is it still alive in how you operate day to day?
CULTURE OF INTIMACY
Do your people feel truly seen?
Do your people feel a sense of belonging and understand the impact they have within the business?
INTENTIONAL RELATIONSHIPS
Personal and mutual — or transactional?
What's the strength of your bonds with customers, suppliers, and partners?
COMMUNITY ROOTS
Would your community feel it if you left?
Your business isn't an island. Do you engage with community in a purposeful and authentic way?
FINANCIAL VITALITY
Strong enough to stay principled?
Is your business financially healthy, resilient, and set up for sustainable success?
You'd be in remarkable company.
From the businesses Bo Burlingham profiled in Small Giants to winners of the Forbes Small Giants Awards, some of the most admired companies chose this path. They're not respected because they got huge — they're respected because they got great.
Who it's for
Built for leaders in the thick of it.
If you're leading a growing company and pouring yourself into it for real — not just dreaming about it — this gives you an honest read on where you stand, and a clear path to do it better.
- You're successful, but quietly wondering if "more" is really the goal
- You feel the tension between scaling up and staying true to your values
- You'd rather build something that lasts than something that just gets bigger
You'll get more than a score.
The moment you finish, you'll see how you scored across all six dimensions. Then we'll send you a personalised PDF — your full results plus practical, specific recommendations for strengthening your weakest areas.
YOUR RECCOMMENDATIONS PDF
An honest starting point - and what to do about it.
A preview of what lands in your inbox. Every dimension gets a score, a band, and a specific next move. (Sample data shown.)
So... are you a Small Giant?
Eight minutes will tell you more than you'd think